Every conversation starts somewhere.
For our 2017 campaign, we focused on one of the biggest challenges in discussing mental health: getting started.
We gathered a team of performers, many of whom have connections to mental illness in their own lives. We asked them to roleplay different conversations, touching on various diagnoses and relationships.
The videos show that no matter what you’re facing, or who you’re reaching out to, you can make a real connection. Not every conversation will be perfect, but each one fights the stigma around mental illness. And, that’s a conversation worth having.
How do you talk about depression with a football fan? Anxiety with a chef? Bipolar disorder with an artist? Find out in our series of PSA videos.
To create our videos, we chose performers whose lives had been touched in some way by mental illness. In one-on-one interviews, they explain what this conversation means to them, and their hopes for the future.
Need some inspiration to start talking about mental health?
Try our interactive conversation tool. Select a diagnosis and a person and get a customized conversation starter.